As branding experts say, people don't want a product, they want an experience.

… single cent. This not only turned our offer more attractive but allowed us to raise our price tag. Our consumers never wanted a consultant, they wanted peace of mind, and that is what we offer now.
Understanding Why People Buy $4000 Shoes Will Change Your Marketing Strategy
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Levi Borba
MJ Adia
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Jun 30, 2021
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As branding experts say, people don't want a product, they want an experience.
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Written by MJ Adia339 Followers
·93 Following
Black-Filipina. Lived in Peru for 5 years. LICSW, dancer, meditator. Writes about multiculturalism, cinema, race, social issues.
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