In Peru, Fast Food is More Like a Farmer’s Market

People-orientedness keeps relationships at the forefront of commerce

Photo by RODNAE Productions from Pexels, Adapted by author

Have you ever been to a farmer’s market? How does it compare to a run-of-the-mill supermarket? A farmer’s market is a slow-shopping experience. You chat with friendly vendors, listen to music, amble around peacefully. Efficiency is not the goal. Connection is the top priority. Living in Peru, I have seen how many commercial and social interactions perfected Peru have perfected a farmer’s market experience. Fast food here is just not fast.

Here’s an example. The man in front of me in Dunkin Donuts was deliberating with the attendant, “Hmmm, what should I get?” She looks at him, turns to the chalkboard menu, then reads the items off one by one. He leans on the counter, still not convinced. The attendant slowly turns and makes her way to the food case, patiently waiting. Five minutes go by as he and his friend weigh the pros and cons of the egg sandwich or the chocolate muffin. Fast food, meet Peru! It has more of a farmer’s market feel than a corporate, fast-food feel.

I am reminded of what people say about time-oriented cultures and people-oriented cultures. People-oriented cultures prioritize connection and relational aspects, while time-oriented cultures prioritize efficiency and productivity. A generalization, yes, but I do think the Peru…